One of the most effective and nominal way of promoting a brand is through promo calendars. It is the most practiced and one of the most successful promotional strategies accepted since many generations now.
It is really hard or perhaps impossible to find any household, or office or any other public gathering area to be found without a calendar. And in the same time, most of the calendars we do come across do have some or the other brand, advertising itself in it. A calendar is used as a free goodie or gift to the customers or business clients, which are of great utility definitely to everybody on a individual level. Most of us need to look on to it at least once in every four to five days; others use it as a daily planner chart. And each time we look on to the calendar we subconsciously tend to register the brand promoting itself in the calendar.
Unlike other promotional media such as newspapers, magazines, televisions and radio hoardings, a promo calendar stays in front of your eyes all the time, and does not demand an effort to provide attention towards it, in fact we do attend to it because we need to use the calendar.
Not everyone does read magazines or newspapers, and many of us don’t indulge in watching television also, but a calendar is something everyone needs to looks at either everyday or once in few days. A branding through calendars is something which cannot escape unnoticed.
By each time noticing the brand unintentionally generates a healthy urge towards that brand automatically, and while on a purchase end the person opts for that very brand unreasonably usually unless there major issues for not picking up the same brand y the person.
Promotions through calendars works best for a product with a mass market, many similar competitors and something everyone needs irrespective of too many details such as pens & for a product with a very niche market or mass market, but very few competitors and options for customers for e.g. carbon photo printing.
However, a purchase or not but definitely the brand succeeds in registering itself to each and every individual customer it goes as a calendar and is used to. Therefore, this piece of information is really helpful for every individual who needs to know the importance of a promo calendar.