I have been running my small business out of Coconut Creek Florida now for over a decade and if I was to be completely honest we have never really found great levels of success. The business has been far from a failure but generally staying afloat has been our position for some time. After a chance meeting with an old friend she told me about Etargetmedia, a company that specializes in email marketing and postal list marketing, along with some other digital media strategies. I thought it would be worth a try and the results have been astonishing. If you re a little set in your ways as I used to be, check out these benefits that you can count on with digital marketing.
The reason why we market is of course to increase sales in the business and I can attest to the fact that this is something which I have been over the moon with. The email marketing campaign was where things started and within just a few days after starting this strategy, I saw a huge rise in both online sales and people coming into the store. The reason behind this is because the people that are marketed to are those who are likely to have an interest in what you are doing. Compare this with a billboard or magazine ad whereby all and sundry will vie viewing it, you have a far better chance of making leads if you target people who are going to be interested.
Competition Catch Up
There are two similar businesses to mine here in Florida and they have always been way ahead of me in terms of popularity and I would imagine profits too. Since I began investing in digital marketing however the gap between my business and the competition has closed dramatically and I even have customers coming to me and my business now, that once went to the competition. Digital Marketing can really help those businesses that do not have huge amounts of money, to close the gap on those who do.
I had always dreamed of creating a brand for myself an day business but in all honesty I could never really see it happening given the slow pace of sales in the store. Since I have been investing in digital marketing however I can slowly see a brand beginning to grow and we are working hard on doing just that. Brand power is everything in this modern world and if things keep going as they have been, I will be able to create a strong and powerful brand for my business, that could even see me open other stores.
Digital marketing and email marketing in particular has completely transformed my business and if you decide to invest in it then you can have the same results on your business, why not give it a try?